DCM leads $35m investment in RockYou

The early stage venture investor will join Partech International, Sequoia Capital and Lightspeed Ventures as backer of the ‘social applications’ company.

Early stage venture capital firm DCM, based in Menlo Park, California, has led a $35 million Series C funding round for social applications company RockYou. Several private investors also participated.

The previous round of investment, for an undisclosed amount, was led by Partech International, a San Francisco venture firm investing exclusively in information technology. Series A investors Sequoia Capital and Lightspeed Ventures, both based in Silicon Valley, also participated.

San Mateo-headquartered RockYou’s social applications are utilised by social networks including Facebook, MySpace, Bebo and Friendster. The company also has a social application advertising and distribution network.

RockYou will use the infusion of capital to grow its staff, increase its advertising and publisher offering and expand its portfolio of social applications, according to the company.

“With the recent surge of worldwide [social networking service] platforms… DCM believes that RockYou will be the catalyst of this new global ecosystem that delivers next-generation advertisements through its innovative advertising network and social applications,” DCM co-founder David Chao said in statement.

DCM, originally named Doll Capital Management after co-founder Dixon Doll, primarily targets early stage US companies and invests selectively in later stage companies. Investment sizes are, on average, between $3 million and $10 million. The firm has $1.6 billion under management and closed its most recent fund, DCM V, on $500 million in August 2006.