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E-commerce hot pick for Sequoia

Venture capital firm Sequoia Capital has made another investment in China’s e-commerce sector, investing an undisclosed amount into apparel retailer

Sequoia Capital has invested an undisclosed amount into Chinese retailer and wholesaler

According to a statement, the capital injection will be used to strengthen the company’s product supply system, optimise its online shopping platform and recruit business and marketing professionals.

Headquartered in Chengdu, sells wedding dresses, special occasion dresses, cosplay costumes, wigs, women clothing and lingerie. The company serves customers in over 180 countries in seven languages.

In the statement, Sequoia said the firm believes there are great opportunities in business-to-consumer business in China, as consumers today have stronger brand awareness.

Earlier this month, a Sequoia-led consortium invested $50 million in travel website The deal followed the firm’s undisclosed amount investments in women cosmetics retailer and group purchasing website in March. Last year, Sequoia invested in online healthcare product vendor and mobile security provider NetQin.

China's E-commerce space has attracted significant investor attention in recent times. Earlier this month, Milestone Capital led a $110 million investment in group-purchasing website The deal followed KPCB China’s $20 million investment in fashion shopping website which took place last month.