E-commerce hot pick for Sequoia

Venture capital firm Sequoia Capital has made another investment in China’s e-commerce sector, investing an undisclosed amount into apparel retailer Milanoo.com.

Sequoia Capital has invested an undisclosed amount into Chinese retailer and wholesaler Milanoo.com.

According to a statement, the capital injection will be used to strengthen the company’s product supply system, optimise its online shopping platform and recruit business and marketing professionals.

Headquartered in Chengdu, Milanoo.com sells wedding dresses, special occasion dresses, cosplay costumes, wigs, women clothing and lingerie. The company serves customers in over 180 countries in seven languages.

In the statement, Sequoia said the firm believes there are great opportunities in business-to-consumer business in China, as consumers today have stronger brand awareness.

Earlier this month, a Sequoia-led consortium invested $50 million in travel website Tuniu.com. The deal followed the firm’s undisclosed amount investments in women cosmetics retailer Jumei.com and group purchasing website Meituan.com in March. Last year, Sequoia invested in online healthcare product vendor 99times.cn and mobile security provider NetQin.

China's E-commerce space has attracted significant investor attention in recent times. Earlier this month, Milestone Capital led a $110 million investment in group-purchasing website Lashou.com. The deal followed KPCB China’s $20 million investment in fashion shopping website xiu.com which took place last month.