ECI’s Bargain Booze buy

The UK mid-market firm has acquired the alcoholic drinks retailer in a secondary buyout from Electra Partners Europe.

ECI Partners, the UK mid-market firm, has acquired off licence franchise Bargain Booze from London buyout house Electra Partners Europe in a deal valued at £65 million (€95 million; $115 million).
The sales process of the company’s exit was managed by the Manchester office of NM Rothschild. Other firms that considered the deal included Lloyds Development Capital, ISIS, Gresham and Barclays Capital, according to local press reports.

ECI Partners and Electra Partners Europe were not immediately available for comment.

This is the second deal for ECI’s Manchester office, which acquired the Salford-based online travel company Laterooms in 2003 for £21 million.
Bargain Booze, which is based in Crewe , has annual profits of £10 million on a turnover of £400 million. Founded in 1981, the franchise now operates 500 outlets in the UK, mostly in northern England and the Midlands.
Electra acquired the company from Pernod Ricard in 2002 as part of the £216 million acquisition of BWG Group, the Irish food and beverage retail group.