Falconhead invests in jean manufacturer

The US private equity firm, formerly Sports Capital Partners, has purchased majority ownership of family-owned fashion brand Not Your Daughter’s Jeans. The firm is currently investing its $290m second fund.

New York-based leisure, lifestyle and media private equity firm Falconhead Capital has acquired a controlling stake in Not Your Daughter’s Jeans.

Founded in 2003, the family-owned business makes jeans targeting an “older demographic”. The jeans are sold in US department stores including Nordstrom, Bloomingdale’s and Macy’s and internationally in Canada, Ireland, the UK and the Netherlands among other places.

Falconhead, founded in 1998, has offices in New York and San Diego. It was originally named Sports Capital Partners with a focus on “sports and related business”. The company has since expanded into the leisure, lifestyle and media sectors.

The firm concluded its most recent fundraising effort in July 2007, rounding up a total of $290 million. The funds included a $255 million private equity vehicle and a $35 million discretionary co-investment fund.

Falconhead’s portfolio includes endurance sports media and race event company Competitor Group, spa and salon company Premier and Escort, a maker of highway radar and laser detectors.