Former marketing exec launches PE firm

Chris Kuenne’s Rosemark Capital will invest in technology companies.

Chris Kuenne, the founder of digital marketing agency Rosetta, has launched private equity firm Rosemark Capital, according to a statement.

Rosemark formally launched earlier this month and will invest in technology companies in the financial services, business services sectors and healthcare sectors. Target companies in Rosemark’s current pipeline have revenues of between $15 million and $50 million, according to a spokesperson from the firm.

 The firm will invest using capital from Rosemark’s executives and outside capital. The spokesperson declined to comment on whether the firm has plans to raise a fund.

“We've found that companies that have cracked the code on a material economic problem through [intellectual property], and are using technology to leverage that impact, have the greatest potential to achieve explosive growth,” Kuenne said in the statement.

Rosemark’s team also includes general partners Paul Gilbert, Seamus McMahon and Ken Traub. Gilbert previously co-founded Central Nervous System clinical research company MedAvante. McMahon is the former co-founder of data analytics firm Novantas. Traub previously re-launched American Bank Note Holographics, which markets and develops security holograms for credit and identification cards.

Keane officially stepped down as chairman of Rosetta last week. He transitioned from chief executive officer to chairman last April. Kuenne sold Rosetta to Publicis Groupe for $575 million in 2011.

Rosemark is headquartered in Princeton, New Jersey.