GA promotes three after active 2011

The firm has promoted Jing Hong to managing director after a busy year in which it completed 13 investments in more diverse geographies than any year in its history.

General Atlantic has promoted Jing Hong to managing director and Ke Wei and Joern Nikolay to principals.

Hong, who leads General Atlantic’s global emerging markets consumer sector, is based in the firm’s Beijing office. Wei and Nikolay are based in Beijing and London, respectively.

Hong played an active role in General Atlantic’s $163 million investment last year in SouFun, China’s largest online real estate advertising and listing company, according to a company statement. Prior to joining General Atlantic in 2008, she worked at Warburg Pincus where she focused on the consumer goods, retail, and financial services sectors. She was previously an engagement manager at management consultancy McKinsey & Company.

Wei was formerly a principal and emerging markets-focused private equity group Actis before joining General Atlantic. Nikolay worked for buyout firm TA Associates, focusing on the financial services and consumer internet space.

Jing Hong

General Atlantic has been an active investor in 2011, completing 13 deals in more geographically diverse regions than ever before, according to a spokesperson for the firm. During the last 12 months, General Atlantic completed five deals in Europe, three in the US, two each in Brazil and China and one in India.

Last week, the firm participated in a $155 million growth capital investment in Swedish online payment company Klarna alongside DST Global. In October, General Atlantic paid an undisclosed amount for a minority stake in Oak Hill Advisors, investing alonside Oak Hill's co-founder, Texan billionaire Robert Bass.

General Atlantic invests from a renewable evergreen structure and typically invests $2 billion per year. The firm’s team of 75 investment professionals manages $17 billion in capital from the firm’s nine offices in the US, Europe, Asia and Latin America.