Private Equity News & Analysis

General Atlantic invests in interactive marketer

The global firm has added to its portfolio with the acquisition of AKQA.

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Global private equity firm General Atlantic has invested in AKQA, an interactive marketing agency. The terms of the deal were not disclosed.

Led by its chief executive officer Tom Bedecarre, AKQA uses technology to create digital marketing campaigns for corporations. Its clients include Nike, Microsoft and Visa. The company recently landed deals with McDonald’s, Coca-Cola and Fiat, Anton Levy, a General Atlantic managing director, said in a statement. AKQA has offices in San Francisco, New York, Washington D.C., London, Singapore and Shangahi.

Founded in 1980, General Atlantic invests in intellectual property and information technology companies. It’s investments usually fall in the range of $50 million to $400 million. Based in Greenwich, Connecticut, the firm has additional offices in New York, Palo Alto, London, Dusseldorf, Hong Kong and Mumbai.

The firm bought a $66 million minority stake in Service Source, an outsourcing provider for hardware, software and healthcare companies, in January.