Great Hill invests $50m in online ad firm

US mid-market firm Great Hill Partners has purchased a $50 million minority stake in online ad sales rep firm Gorilla Nation. The investment follows several recent big exits in the online ad space.

Gorilla Nation has received $50 million (€37 million) from Boston-based Great Hill Partners. It is the first round of financing for the company, which represents web publishers and sells integrated media and promotional products to Fortune 500 clients.

“Gorilla Nation represents an exciting opportunity to capitalize on the favourable trends in the interactive advertising industry,” Great Hill partner Michael Kumin said in a statement.

A number of recent, lucrative exits in the online advertising industry are certainly part of those trends.

Last month, Redpoint Ventures scored big – though did not disclose how big – when Yahoo purchased portfolio company Right Media for $680 million, and Hellman & Friedman made nearly three times its investment, netting $2 billion, from the $3.1 billion sale of DoubleClick to Google.

Great Hill typically invests in internet, media, software, business and consumer services, and transaction processing companies. It is currently making investments of $20 million to $100 million from its $750 million fund, Great Hill Equity Partners III.