Iceni Capital does three deals in one day(2)

UK mid-market firm Iceni Capital has closed three deals in one day , buying marketing services company Pell & Bales, and two communications companies that it has merged into one group.

Iceni Capital has bought Pell & Bales, a not-for-profit marketing services company, for an undisclosed amount. The business is headquartered in London and has offices in Bedford and Kingston.


The private equity firm has also acquired two UK communications companies – Trident Communications and Limehouse – which have been merged into one group. The new company will have offices in London, Coventry, Manchester, York, Edinburgh and New York. The two businesses generated combined sales of £13 million in 2006.


The three deals are Iceni’s first investments from its debut fund, which held a first close in June 2006, and which has a target size of £125 million. The fund aims to make a total of about 12 investments, typically investing between £10 million and £20 million in each deal.


Iceni Capital was founded in 2006 and invests in lower mid-market UK companies in the healthcare, business and IT services sectors.