Noson Lawen backs polling company

The media-focused private equity firm is now a shareholder in Rasmussen Reports, a company known for its public opinion surveys.

New York-based Noson Lawen Partners has made a growth equity investment of undisclosed size in Rasmussen Reports, a public opinion media company known best for tracking opinions about the US president.

Rasmussen Reports, based in Asbury Park, New Jersey, is led by long-time independent pollster Scott Rasmussen.

Best known for its daily presidential approval index, the company pioneered the use of automated telephone polling.

Rasmussen told PEO he decided to seek growth capital because “we found ourselves in a situation where the opportunities before us were growing faster than our ability to pursue them”.

The company, which also tracks current events and lifestyle trends, will use its equity infusion to expand research capacity and bolster its sales staff.

Co-founded by Ted Carroll, Noson Lawen is a veteran investor in small and mid-sized, US-based media companies.