Palladium Equity Partners has hired Gary Nusbaum, a former managing director with Aetos Capital. Nusbaum will join the firm as managing director and will leverage his experience investing in the US Hispanic market and Latin America to lead new deals for the New York-based firm.
Nusbaum headed private equity investments for Aetos Capital, an independent investing firm based in New York, from 2003 to 2005. He began his investing career at Warburg Pincus in 1989 and became a managing director with the firm in 1997. Nusbaum was a member of Warburg Pincus’s media practice, and he also built and ran the firm’s office in Sao Paulo, Brazil and managed the firm’s Latin American practice.
In a statement Palladium managing partner and co-founder Marcos Rodriguez said the company chose to hire Nusbaum because of his extensive experience investing in media and telecommunications companies targeting the rapidly growing Hispanic market.
“The investment opportunities in this sector are substantial and rapidly growing,” Nusbaum said. “I have been attracted to them over my entire career.”
In April Palladium announced a final close on its third buyout fund at $520 million. The firm says the fund will invest in US-based companies that have links to the Hispanic community. Palladium estimates that the purchasing power of the US Hispanic community will reach $1 trillion by 2010.
The fund has already made an investment in Texas-based Taco Bueno, a chain of Mexican restaurants.