San Francisco-based Vista Equity Partners has led a $35 million investment round into ReturnPath, an email data analytics company based in New York.
ReturnPath says it plans to use the investment to expand its product line, as well as sales and marketing efforts.
The company provides email data analytics to enterprise customers that use email marketing for outreach. ReturnPath also provides a suite of email fraud and security tools.
As part of the investment, Patrick Severson, principal with Vista Equity Partners, will join Return Path’s Board of Directors.
Vista Equity Partners focuses its investments in software, data and technology-enabled businesses. The firm joins a syndicate of prominent investors in Return Path, including Union Square Ventures, Costanoa Venture Capital, Foundry Group, Sapphire Ventures (formerly SAP Ventures), and Industry Ventures.
Last month, Vista acquired Advanced Computer Software, a British software company that provides healthcare and business software services for £725 million in a high profile take private transaction, PEI reported at the time. Vista paid £1.40 per share for the company representing a 17 percent premium.
Vista is currently investing out of its fifth fund, which closed in October on $5.78 billion. Known investors in Vista’s fifth fund include the New Jersey State Investment Council and the Oregon Public Employees Retirement Fund.