VMG Partners raises $250m

The San Francisco-based private equity firm closed its latest tech-enabled consumer goods fund.

VMG Partners held a final closing of VMG Catalyst fund at $250 million, successfully meeting its target. The venture capital fund will invest in early stage, technology-driven companies throughout North America that provide consumer goods.

The firm’s prior fund, VMG Partners IV, closed in August 2017 at $550 million, exceeding its $525 million target. The fund’s co-investment vehicle closed a month prior at $147 million. Both funds focused on companies in the consumer goods sector.

Founded in 2005, VMG Partners is a San Francisco-based private equity firm that has invested in over 30 companies across the United States. The firm has targeted lower middle-market companies in the past, and will now test the growth equity market through its latest fundraising effort.