Bridgepoint targets Turkish consumer base

The European buy-out firm has bought Turkish dried fruit company Peyman.

Private equity firm Bridgepoint has acquired Peyman, a Turkish producer of dried fruit, nuts and seeds, for an undisclosed sum, Agri Investorreports.

The firm sees the acquisition as an opportunity to reach a Turkish consumer base that is growing in size and wealth, and a trend towards branded packaged dried fruits, nuts and seeds, rather than more traditional unpackaged bulk sales.

Bridgepoint estimates the Turkish dried fruits, nuts and seeds market to be worth more than €2 billion.

Peyman exports to more than 30 countries, most of which are in the Middle East, Balkans and central Asia. The company will use the funding to expand its sales presence and develop new products.

“Peyman is a rapidly growing market leader capable of transforming into a larger and broader snack brand. With fresh capital and additional consumer expertise from Bridgepoint, Peyman will be able to accelerate growth, both in its traditional convenience store marketplace and by developing new brands and innovative products,” Bridgepoint partner Martin Dunn said in a statement.

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