Technology is rapidly expanding the universe of investors available to private equity fundraisers.

A host of fundraising platforms have sprung up in recent years to connect wealth managers and wealthy individuals with private markets funds, direct investments and diversified portfolio products. 

Just as every general partner extolls the differences between themselves and their peers, so too are each of these fundraising platforms unique in how they are structured and operate. Comparing a fundraising platform that predominantly focuses on individual investors, for example, with one that solely operates as a business-to-business model is, in some ways, apples and oranges. 

Far and away the largest of these platforms is iCapital, which has facilitated the raising of $149 billion across private equity, private credit and real estate as of November 2022. Its white label offering, which enables managers to form their own branded fundraising platform and feeder vehicles, is used by more than 190 firms.

A growing number are also launching portfolio products such as Moonfare’s 2020-vintage Buyout Portfolio I, which provided investors with exposure to funds such as EQT IX, KKR Asian Fund IV, Ares Corporate Opportunities Fund V and AlpInvest Co-Investment Fund VIII.

Others, such as ADDX, are revolutionising the fundraising process by offering tokenised access to private equity fund stakes for as little as $5,000.

To help the industry keep track of the various platforms operating in this space, Private Equity International has created this handy table detailing, among other things, what each entity offers, where they are licensed to operate and whether they offer liquidity solutions.